Anurag Gour

 Mr. Anurag Gour, Director-Marketing Communications, Microsoft India

Key Takeaways from His session at MAC

1. ROMI (return on marketing investment) and our measurement objectives
2. Integrated campaigns and measurement challenges
3. Digital as a tactic to benchmark traditional media
4. North star for any campaign – Revenue

Speaker Profile

Anurag has 17+ years of experience across disciplines of Marketing. Advertising, Media Buying, Relationship marketing, AOR management, Digital marketing (Social, Mobile, Search, Display), Analytics, Instrumentation and measurement, are areas of competence.He leads Marketing communications for Microsoft India. In this role he goes to marketing with campaigns that cut across Microsoft’s product portfolio. He has been with Microsoft for the last 8 years and has worked both in the India subsidiary as well as at Microsoft’s corporate headquarters.

 

See his Linked In Profile