Marketing Analytics Conference
“It is expected that the expenditure on Marketing Analytics would increase by 60% in the next three years.”
-Christine Moorman, “Spending on Marketing Analytics.” CMO Insights. March 2012.
Today, Analytics penetrates fast in the boardroom discussions across the corporate in India. Unlike the intuitive decision of the past, most of the decisions today are taken based on analysis of facts and figures. According to State of the Indian CIO Survey, 40 percent of Indian IT leaders plan to implement big data analytics over the course of this year—while 16 percent say they are already in the process of implementing it. The implementation takes place across the sectors, from retail to media and from aviation to health care. Crunching the data becomes the soul of business. Data driven decision is the demand of the day.
Analytics play a crucial role in marketing for segmentation, targeting, brand positioning, measuring brand equity, new product development, measuring risk and return of investments on promotion and distribution. Thus arises the need for a repository of contemporary research and the dissemination of knowledge of analytics.
To understand this better, Fortune Institute of International Business has organised Marketing Analytics Conference 2013 (MAC 2013) that aims to incorporate both the practitioners’ and the academicians’ perspectives on marketing analytics.
The Conference Keynote addresses will highlight the Impact of Big Data on Marketing Decisions. Separate panel discussions will deliberate upon Customer Analytics and Marketing Database Analytics. The Conference will take a wide angle view of the relevance of analytics in different areas of marketing as a practice today.
The Conference aims to incorporate both the practitioners’ and the academicians’ perspectives on marketing analytics. Many a times, the marketing decisions are taken intuitively. The speakers will share their knowledge and experience of the benefit of deploying analytics to take sound marketing decisions.